Brand Meaning
Motion means to motivate, to constantly be moving toward your dreams and desires. The brand was started by two friends who saw style and fashion as part of the American Dream. The brand reflects two sides of the American Dream, hard working dreamer and the finer things in life connoisseur.
The hard working side is seen in our mechanic jackets along with our work sets, and the finer things in life motifs are seen through “Racquet Club” pieces and casual sets.
This combination is meant to represent often times the two strong bonds that form the American Dream. There are always those who seek to build family life and community through hard work. We also know the person of industry the businessman who has big ideas to build something great. We salute them both through our clothing by paying homage to blue collar skilled workers who have built our cites and keep them running. Also we cannot forget the visionaries who are inspired to seek great success and create things.
We create from our timeless vision of that kid who’s dad works at the steel plant and drives an old pickup truck; this kid is a quarterback at the local high school who works at a gas station and drives old an Camaro he fixed up on the weekends. Then we have the young man who’s dad owns the steel mill and his family are members at the country club with tennis courts. These two dynamics inspire all our pieces and is well infused into the brands DNA of The American Dream.